Marketing Content Writer

Job Summary

ACCO Brands is seeking a Marketing Content Writer to join our team. The Marketing Content Writer writes, edits, and proofreads a variety of marketing materials for digital platforms. The primary focus of the role is to create engaging product descriptions that educate consumers and promote sales of office and school products on internal brand websites and external customer websites. The role leverages AI-enabled tools to support research, ideation, content development, optimization, and workflow efficiency while maintaining responsibility for content quality, accuracy, brand voice, and editorial judgment. 

Responsibilities

• Write ecommerce copy to meet marketing expectations for ecommerce website, category pages, emails and other digital copy as necessary
• Maintain high standards of copywriting and exercise quality control on all copy, including obtaining approvals, fact-checking and editing/proofreading
• Work closely with marketing teams to capture accurate source and product information and identify benefits for the customer
• Ensure copy is written in the correct voice for each brand
• Load and maintain marketing copy and product attributes in various online databases using Microsoft Excel and CMS to leverage content across digital media outlet
• Track changes and updates in project management systems
• Work closely with Marketing Content Manager and Product Managers on each project to ensure deploy dates are met
• Participate in marketing/creative meetings when new projects are being requested, and work collaboratively with internal team and external stakeholders
• Use AI-enabled tools, including Microsoft Copilot, to accelerate content research, ideation, drafting, summarization, and optimization activities.
• Evaluate, edit, fact-check, and refine AI-assisted content to ensure accuracy, compliance, brand alignment, and customer relevance.
• Apply SEO, AEO, and emerging AI-search content best practices to improve discoverability across digital channels and AI-powered experiences.
• Stay current on evolving AI-enabled content tools, workflows, and best practices and contribute to continuous improvement of content creation processes.

Qualifications

• Bachelor’s degree required with focus in Communication, Marketing, English or related field
• Minimum of 3-5 years professional writing experience for ecommerce direct to consumer; experience writing product descriptions highly desirable
• Superior understanding and application of grammar, spelling, punctuation, and syntax
• Exceptional writing skills with the ability to write in a range of voices and styles for diverse audiences and concisely communicate complex or demanding subject matter
• Demonstrates adaptability and curiosity in adopting emerging content technologies and applying them responsibly to improve productivity, quality, and customer experience.
• Understanding of SEO, AEO, and AI-driven search experiences, including how content structure, clarity, accuracy, and authority influence discoverability and performance across traditional search engines and AI-generated responses.
• Experience working in cross-functional teams with interaction with graphic designers, usability experts, product managers, legal and compliance, and line-of-business owners
• Strong external and internal relationship, presentation, and communication skills
• Proficiency in Microsoft Word, Excel, and PowerPoint. 
• Experience preferred using AI-enabled productivity and content creation tools (e.g., Microsoft Copilot) to support research, ideation, drafting, optimization, and workflow efficiency while demonstrating strong writing, editing, fact-checking, critical thinking, and editorial judgment.
• Ability to write effective prompts, evaluate AI-generated outputs, identify inaccuracies or bias, and apply appropriate human review to ensure content quality and brand integrity.

Salary Range: $31 - $35 per hour

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